Look at this block of old flats at Plumber Road, near to the Kelantan Lane in Jalan Besar. I remember that in the past around 70s to 80s, most of the flats are of this design. See those staircase at the side of the block.
Well the name of the building New World Centre sounds great and the address 1 Jalan Berseh looks good too. This is not the old New World Amusement Park but just some shops and supermarket at Jalan Berseh.